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Tupelo Packaging by Mash

brilliantly unique 'drowning Elvis' fine wine labeling design....

in

Tupelo Packaging by Mash on The Import

4th May, 2010

Simple, hugely effective and shockingly brilliant, the always-impressive Australian design studio, Mash, have produced a beautiful identity and label for an adventurous new fine wine brand….

“Tupelo, the birth place of Elvis, known for it’s savage floods, Tupelo trees and now, a new wine brand. Wayne Anderson (aka Killibinbin) wanted to set up a new boutique winery, Tupelo. A producer of limited production fine wines. The idea; simple photographic underwater imagery, of an Elvis inspired character, surrounded by the flood waters of the king’s home town; an imaginative reflection of the flooded market for Australian wines.”

“The Identity has been left in a simple text form to let the striking imagery work as a part of the branding across packaging and other applications. Keeping the logo simple meant the 2 elements of logo and imagery did not compete with each other, rather, they work together to create Tupelo’s visual identity.”

Tupelo Packaging by Mash
Tupelo Packaging by Mash
Tupelo Packaging by Mash
Tupelo Packaging by Mash

Via: Lovely Package

Graphic Design Inspiration Packaging Photography Print

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The Import / Design Inspiration & Design Blog, is a new design inspiration website.... delivering the best in fashion, architecture, interior design, nightlife, food & drink, music, technology and much, much more. The Import provides a daily dose of the internet's most inspirational websites... portfolios from designers, studios and photographers, alongside a first class design blog that will feature interviews, articles, inspirations and so much more....