The Import

We’ve had all the jeers and jokes, so, if you’re not getting child-like excitement about the forthcoming World Cup then just walk on by…. for those of you who, like us, are getting a silly bit excited about painstakingly filling in our official Panini World Cup sticker album… you may be interested in our little look back at the design of sticker albums from years gone by – right back as far as Panini’s first international album in fact, Mexico’s 1970 World Cup…..

Children Design Football Panini South Africa Sport Stickers World Cup

Apparently they’re born from drops of steel from London’s 2012 Olympic stadium, and their names are inspired by Much Wenlock in Shropshire and Stoke Mandeville in Buckinghamshire, two towns with Olympic history at their heart – ‘Much Wenlock Games’ predated the modern games, whilst Stoke Mandeville is the birthplace of the Paralympics, for whom ‘Mandeville’ is the new official mascot. Along with his friend ‘Wenlock’, the pair – designed by agency Iris – have already caused much discussion in the design community since they were unveiled on Wednesday evening….. not quite as much, it has to be said, as the infamous Wolff Olins logo.

Whilst the much maligned logo has sensationally managed to win many over, it’s hard to say whether these strange metallic drips will manage to do the same – with this in mind, we decided to research the history of Olympic mascots and see how they shape up in today’s design conscious eyes……..

Art Articles Brand Identity Children Graphic Design Illustration London Merchandise Olympic Mascots